This new Pontiac looks a little desperate, since the original El Camino car/pickup wasn't all that popular, and that was long before gas cost more than 20-year old scotch. This may be another niche market that saturates a lot faster than a Bounty paper towel. Maybe they'll call it the El Pontiaco.

The new half-car half-truck is based on the G8 performance sedan.
The
G8 sport truck is powered by a 6.0L engine, rated at 361 hp. Able to haul more than a
1,300-pound payload.
Able to tow a 3,500-pound trailer.
Faster than a speeding train; able to leap tall buildings in a single bound.
The vehicle has a one-piece outer
body panel and wraparound tail lamps to fully conceal the tailgate hinges.
I'll bet my yawn is bigger than yours.