Roger Penske is associated with several successful business ventures. Now, Penske Automotive Group will attempt to do with Saturn what GM could not do--make it profitable. GM will provide three models through 2011 and after that, Penske will have to source vehicles from another source. Renault has been mentioned. (Stop laughing when I mention Renault, that's not polite.)
Here's How Toyota is optimizing their current business model during hard times, and making moves to move forward quickly when things pick up again. Will the new business arrangement with Fuji Heavy Industries bring us Subayotas, somehere down the road?
Can the 500 compete in a crowded small car category? Better get used to it. It's the face of the New Chrysler--or whatever it will be called.
And an ad from Fiat, aimed at the young and restless.
The Ford Taurus uses the new ECO Boost engine. According to Ford, the GDI powerplant improves performance, without sacrificing performance. Nice styling.
Mr. Bruce Crower, an engine performance expert, has devised a way to retrieve engine heat and use it over again to improve peformance and economy. Two added strokes are the key. (Mr. C is 75 years old and still going strong.)
A closer look at the Fiesta interior. The dash is suitably "trick" for a car aimed at a younger audience, with SYNCH option. Park it next to a current generation Cobalt and tell me what you think.
Ford has been making some important moves, and they hope the Fiesta is a successful component of their drive to renewal as a major market force. This car is a big hit in Europe, and comes clothed in a stylish package that may woo younger buyers away from their Civics and Scions.
After you read the article, take a test drive with those crazy characters at Fifth Gear.
Smashing good fun. This video shows that the small-car versus big-car safety argument bears closer scrutiny. Note how the massive Volvo stands flatfooted, leads with its chin, and takes the hit—killing the crash dummy. The smaller Renault channels impact energy away from the driver. Watch how far the Modus recoils, bouncing away from the coming vehicle. Small car safety design will become more important as new CAFE standards reduce vehicle mass.
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